Monday, April 28, 2008

Roundy's.... Since 1872


As I just finish up a tasty bowl of Roundy's Frosted Flakes, I thought I would boast at how awesome Roundy's is. For those of you who do not know what Roundy's is, it is basically a company that gets food that tastes just like the common namebrand food items and slaps a roundy's label on it and sells it at a cheaper price. My trip to the store includes me scavenging the aisles looking for a Roundy's alternative to a common namebrand food item. I have gone the Roundy's route on a number of foods from spaghetti sauce to cereal. If something tastes the same and costs less than the common brand, why choose anything else? Or is it that we all buy things for the logo, or the brand-name because somehow they are better. We all would rather eat a bowl of frosted flakes knowing that Tony the Tiger thinks we are great rather than eat a bowl of Roundy's frosted flakes that has a lame logo of a polar bear hugging a spoon. Well, I use to feel that way... until I became a college student and now I always go with the cheaper foods. Looking back on it, I am glad I made the switch and am 100% a Roundy's Fan. Let me know if you are also a Roundy's fan or if you have any other money saving tips with food.

3 comments:

BadgerBuddy said...

I totally agree with you! While I am still a huge Cheerios lover, I defintely try to get the cheapest food, especially if they taste the same! Without a lot of cash, I don't care what the box says, as long as it tastes good!

Anonymous said...

I was looking up Roundy's the other day and discovered its only in the midwest! It also owns Copps, which is somewhat counter-intuitive since Copps is one of the more expensive supermarket chains in town.

I knew that Roundy's was a generic brand but I never realized it was also a local thing. How cool is that? :)

- Jia

Chris said...

I guess I buy Roundy's whenever I can, since it is usually the cheapest stuff around. Last summer, however, I was usually just reduced to eating pasta almost every day. It's filling and cheap, but it gets kinda old after a while.